Establishing a Wholesale Channel:
Sessions 1 & 2
Co-Founder, ByHand Consulting
ByHand Consulting shares its insight into best practices for retail companies looking to establish new wholesale channels to grow their business and provide bigger impact to its artisan partners. Are you a retail store with a direct relationship to an overseas artisan producer? Are you looking for ways to increase sales in order to support your artisan partners? Establishing a wholesale channel may be a good move. ByHand Consulting's Innovation Showcase program has coached more than 50 artisan companies on entering the wholesale market at NY NOW. Learn tips on merchandising, margins, marketing materials and sales strategies to successfully develop a wholesale business. And learn from Fair Trade Federation representatives on fair trade guidelines for managing wholseale. Walk away with an action plan to evaluate the wholesale potential for your business and a framework for your wholesale marketing strategy.