Who Cares About Fair Trade?
Manager, Ten Thousand Villages, St. Paul
CO-FOUNDER, THREADS WORLDWIDE
How to share the value and impact of fair trade to customers who have other buying principals? Customers may care more about price, or, convenience, or, a brand name. How do you entice shoppers to know and care about the impact of their dollars? Engage is a discussion to help determine best practices to answer tough questions, and more effectively engage with potential customers and/or fair trade advocates who are sometimes hesitant or skeptical.