What You Don’t Know About SEO: Winning Clicks, Hearts, and New Customers


Manpreet Kalra

Digital Marketing Advisor & Founder, Artizenry

LinkedIn | Twitter | Instagram


Stephanie Harrison

Marketing & Production Manager, Global Goods Partners


Search Engine Optimization (SEO) is all about bringing high-value organic traffic to your site. In this session, we will review the role of SEO and how you can use search keywords to grow your site traffic. In this session you will:

  • Learn the power of Meta Description and Title Tags and how to write them
  • Identify search keywords for your business and how they can be used for growth
  • Learn about Global Goods Partners experience with SEO and some practical tactics for marketing fair trade products
  • Leave with the tools needed to develop an SEO strategy